Apple tries to tie with its own TV series like Carpool Karaoke users who do not or hardly watch television in the traditional way. But in that case, Apple is not the only one. YouTube and Snapchat, according to American media, are now in the starting blocks to pick up a grab of advertisers who want to use their advertising budgets online.
YouTube has plans for more than forty own series and movies, Bloomberg reports. This is how the platform works with comedian Kevin Hart, who is training in a new program with famous people. Talkshow presenter Ellen DeGeneres offers her viewers watching her TV show, and comedy duo Rhett & Link, with her very own talk show for the platform. These programs should appear on YouTube this year.
According to Bloomberg, YouTube invests hundreds of millions of dollars in its own series, although it is still in stark contrast to the billions that Netflix works with. Where Apple offers its own TV series through the paid Apple Music, YouTube chooses to make the new video offer available for free. YouTube primarily sees it as a new way to convince large advertisers to deploy their advertising budgets for the web rather than for linear television. The company is also investing in the paid advertising-free YouTube Red version.
But YouTube is not the only party where advertisers can lose their advertising budgets, also realizes Snap. The parent company of Snapchat will be released this year with its own short-episode TV series, between three and five minutes. According to the Wall Street Journal, almost all major media companies are in line to offer their own video material through Snap TV. It's a fairly diverse range, ranging from drama and horror to daily news and documentaries. Daily to see two to three new episodes. Snapchat has around 160 million daily, mostly young users. With its own series, traditional media companies can reach a much younger audience and attract new advertisers.
Meanwhile, Apple is in the race for an exclusive Prince documentary. It is a film of a concert that Prince gave in Minneapolis on August 3, 1983. There he debuted several songs for the movie 'Purple Rain'. According to Billboard, there would also be enough material for the production of an own documentary. The deal would involve several million. Apple has dragged another prime. Next month, a documentary about Norwegian music producer Kygo will be featured exclusively on Apple Music. Whether the Prince documentary goes to Apple is still unclear. There would be more hijackers on the coast.